Schema markup — also called structured data — is the code that tells search engines what your page actually is: an FAQ, an article, a product, a local business, or a breadcrumb trail. Written as JSON-LD, it sits invisibly in your page and powers rich results in Google: expandable FAQ dropdowns, star ratings under product listings, business details in the knowledge panel, and breadcrumb trails instead of bare URLs. Valid schema does not boost rankings directly, but rich results earn more clicks. Our free Schema Markup Generator builds correct JSON-LD for the five schema types SEOs use most, with a live preview that updates as you type.
Choose a type, fill in the fields, and watch the JSON-LD assemble itself — no coding, no signup, no account. Repeatable rows let you add as many FAQ questions or breadcrumb levels as you need, and the built-in validator checks required fields before you publish. Everything runs locally in your browser: nothing is uploaded, stored, or shared. When the markup validates, copy it with one click or download it as a .json file.
🧩 Schema Markup Generator
Generate JSON-LD schema markup: FAQ, Article, Product, LocalBusiness, Breadcrumb.
How to use
- Select a schema type from the dropdown: FAQPage, Article, Product, LocalBusiness, or BreadcrumbList.
- Fill in the fields. For FAQs and breadcrumbs, click Add Question or Add Breadcrumb for more rows.
- Watch the live JSON-LD output update as you type.
- Click Validate to confirm the JSON parses and every required field for the type is present.
- Copy the markup with the Copy JSON button, or download it as a .json file.
- Paste the JSON-LD inside a
<script type="application/ld+json">tag in your page’s<head>, then test it with Google’s Rich Results Test.
FAQs
Will this guarantee rich results?
No. Valid schema only makes a page eligible; Google decides whether rich results appear, and it can take days or weeks after indexing. Markup that is invalid, invisible to visitors, or misleading can be ignored — or earn a manual action. The validator catches missing required fields before you publish.
Where do I paste the JSON-LD?
Inside a <script type="application/ld+json"> tag, usually in the <head> of the page the markup describes. In WordPress, add it with a code-snippets plugin, your theme’s header hooks, or an SEO plugin that supports custom schema. Mark up only content that actually appears on the page.
Do I need all schema types?
No — mark up what the page genuinely is. A product page gets Product schema; an FAQ section gets FAQPage. One accurate type beats five irrelevant ones, and marking up content that does not exist on the page can be treated as spam.